Your characters in games. Self Immersion or Roleplaying?

I never really thought of putting up an entirely different personality to enjoy my games, but in terms of looks for my character I usually go for a female in more cutesy games, mostly because I find it aesthetically pleasing. (items that affect your look are my favorite part in those games XD) So like, I do see it as a separate character from myself (regardless of gender), but it's the real me making all the decisions. :P