The Electronic Sideshow

Rufus Shinra is the owner of the Shinra Electric Company inherited from his dad. He is also the one who commands the Turks and had influence over the former Soldier and Deepground branches of the corporation. He is a villain in the original game, but Advent Children had Rufus change to become more benevolent rather than a ruthless tyrant. For the most part he's kind of an anti-villain in the greater FF7 lore.

So one thing I love about fan art is that when I'm unfamiliar with a story or character, seeing it/them through the lens of another's eyes gives me a better grasp. Run into lots of artistic liberties and interpretations but I like that unknown element spicing things up.

It's true that Rufus by design is morally ambitious. Being raised by a father that believed that "Might Makes Right" caused him to adopt an "Eat or Be Eaten" mentality. He clearly has a conscience. However on more than one occasion he's shown to prioritize his personal beliefs over others when pursuing goals for both the company and himself. The near death experience he had when Diamond Weapon (aka FF7 Godzilla) nearly blew him up inside the Shinra Building allowed Rufus to reflect on his family's legacy as well as what he should prioritize in life going forward.

Welp...now that I've been diving into FF, I'm getting CloudxSeph suggestions lol