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The "Seven Deadly Sins," a group of evil knights who conspired to overthrow the kingdom of Britannia, were said to have been eradicated by the Holy Knights, although some claim that they still live. Ten years later, the Holy Knights have staged a Coup d'état and assassinated the king, becoming the new, tyrannical rulers of the kingdom.

In the year 2022, the gaming industry has reached a new height after the development of the NerveGear, a helmet-like controller that allows the user to fully dive their senses into the world of virtual reality. After a closed beta with only 1,000 testers, the Virtual Reality MMORPG Sword Art Online is launched.

The story revolves around Rin Okumura, a teenager possessing abnormal strength and endurance who, along with his younger twin brother Yukio, was raised by Father Shiro Fujimoto. Soon after Yukio departs to study at the prestigious True Cross Academy, Rin learns that he is the son of Satan, the strongest of all demons.